Role details
- Field sales and marketing of six brands of tires to regional wholesalers and multi-location retailers
- Represented Kelly, Steelmark, Lee, Star, Hallmark, Monarch, Douglas, Republic and Dunlop brands
- Developed business plans
- Performed product presentations
- Created product mix analysis
- Trained dealer sales force
- Negotiated prices
- Analyzed competitive information
- Developed dealer advertising (newspaper, radio, TV, and identification)
- Responsible for expense management, market share, brand management, and new business development