Role details
- Field sales and marketing of Hankook brand tires to regional wholesalers and multi-location retailers
- Managed accounts in Northern California and Nevada with a sales volume more than $20 million dollars
- Successfully signed fourteen new dealers
- Performed product presentations for dealers, car dealers, and tire buying groups
- Significantly improved territory product mix, particularly ultra-high-performance tires
- Provided training to dealer sales force in classroom and in the field
- Developed custom associate dealer program
- Provided sales support to corporate accounts (ATD, TCI, Discount Tire, America’s Tire)
- Responsible for the coordination and hosting of special events (MLB Suite Nights, Ride and Drives)
- Negotiated prices, analyzed competitive information and improved product mix
- Lead field managers in application of presentation and reporting techniques